ABOUT BRP

OUR VISION

Winning attitude, integrity,
innovation, quality through rigorous
execution, and financial strength

These are the standards that enable the BRP team to create market-shaping products, products that give powersports consumers a unique experience which all together, are safer, more responsible, and more respectful of communities and the environment in which they reside.

A word from José Boisjoli,
president and chief executive officer

If you have the power to believe, you have the power to achieve.

Our vision at BRP is to provide the world with the ultimate powersports experience. We have a visceral connection to our consumers, one created from a shared passion for the Ultimate Ride. As a result, we have the un-matched ability to develop market-shaping products and services that move people.
José Boisjoli

José Boisjoli

To lead on this stage, you must be positioned to adapt in the face of change. The global playing field is volatile and in a constant state of evolution. In every facet of our business, be it research and development, design, engineering, manufacturing, supply chain management, sales, marketing and order-to-delivery process, our employees' drive to innovate has kept us flexible and able to overcome the challenges put before us.

As we move into the future, innovation will continue to be the driving force at BRP and will allow us to maintain our tradition of delivering responsible market-shaping products, both respectful of our environment and of the safety of our consumers.

PROFILE

Passion and innovation
that move the powersports world

BRP is a world leader in the design, manufacturing, distribution, and marketing of motorized recreational vehicles and powersports engines.

Built on a 70-year tradition of excellence and headquartered in the Canadian town of Valcourt, Québec, BRP owns manufacturing facilities in Canada, the United States, Mexico, Finland, and Austria, and has a total workforce of more than 6,800 people.

BRP products are distributed in over 100 countries by more than 3,500 dealers and distributors.
BRP is a world leader in the design, manufacturing, distribution, and marketing of motorized recreational vehicles and powersports engines.

Built on a 70-year tradition of excellence and headquartered in the Canadian town of Valcourt, Québec, BRP owns manufacturing facilities in Canada, the United States, Mexico, Finland, and Austria, and has a total workforce of more than 6,800 people.

BRP products are distributed in over 100 countries by more than 3,500 dealers and distributors.

Download the BRP brochure